UNLABELED—Camouflage against the machines | Concept Movie

UNLABELED – Camouflage against the machines  / Concept Movie

by

Keio SFC Nao Tokui Lab (Computational Creativity Lab)  × Dentsu Lab Tokyo 

See Research Group A++ for more detail

The age of Surveillance Capitalism is here. In the taxi, AI forces “men” to watch shaving cream commercials regardless of their real gender identity. At the airport, you are identified and can be labeled as “dangerous.” The system transforms our everyday behavior into data and abuses it for efficiency and pursuit of profit. On the contrary, we have no way to protect ourselves from information exploitation. We need camouflage. We need clothes to live in a society that exploits our identity.

監視資本主義社会が到来しようとしている。 タクシーに乗れば、 見た目の性別で、 髭剃りのCMを押し付けられ、 空港では、人種を特定され、 危険人物のラベルを貼られる。 日常のあらゆる振る舞いがデータ化され、 効率化や利益の追求のために用いられる。 一方、 我々は情報の搾取から身を守る術を持たない。 カモフラージュ(擬態)が要る。 アイデンティティを搾取する社会を生きていくための服が要る。

Credits:

Creative Director:Nao Tokui
Creative Director:Naoki Tanaka

Development
Technical Direction :Makoto Amano
Design Direction:Hanako Hirata
Machine Learning :Ryosuke Nakajima
Design Assistant:Yuka Sai
Technical Support:Yusuke Yamada
Garment Design:Shun Matsunaga
Creative
Planner:Risako Kawashima
Exhibition Producer:Ryo Miura
Producer :Masafumi Fujioka
Producer:Ryotaro Omori
Production Manager:Kohei Suzuki
Film Director:Shuto Hashiura
Cinematographer:Yudai Maruyama
Music:Reo Anzai
Stylist:Kumiko Sannomaru
Fashion Director:Takuya Chiba
Hair makeup:Momiji Saito
Cast:Mayuu Yokota
Cast:Shinako
Cast:Ryosuke Kono
Cast:Akari Eda

More Information: 
Computational Creativity Lab (Nao Tokui Lab/ SFC)
Dentsu Lab Tokyo 
Dentsu Craft Tokyo
Research Group A++